Public Health Awareness Advertisements are always difficult to rate and create because their message is normally one that isn't to do with selling a product but to improving someone's lifestyle and actually helping them. I would argue that the messages in these public information campaigns are the most important messages in any of today's campaigns.
Anti-Smoking Campaigns seems to be where the UK government spends the vast majority of it's advertising budget. Over the years they have released some creative campaigns as well as some controversial ad's.
