One Song to the Tune of an Ad

"What? You haven't seen the new Rihanna video?" you say, already snatching the laptop from your friend's hands and typing in the keywords into YouTube. The look on your friend's face is that of horror, a look that is unmatched until the thing that you were dreading occurs on screen. The video loads and then a stupid yellow bar appears at the bottom of the video player and you have to watch a ridiculous advert for 30 seconds. 30 seconds you'll never get back. 30 seconds that you could have spent enjoying some serious (ahem) content 5 years ago.

Even after the video has loaded there can sometimes be a frankly irritating little yellow bar which once enough content has played a pop-up appears at the bottom of the video normally for something inane and because this pop-up interrupted your precious video you will have now decided you will never buy the product advertised...EVER.

CinemAD

After writing the television product placement feature, I got some requests and also thought about doing a movie equivalent. This feature will include some quite good examples of product placement in films as well as some extraordinary blatant and frankly bad product placement.

The James Bond franchise have always 'done' product placement but it is partly the reason why we all love him so much. The gadgets, the women (and handsome men) and the cars. Let's start with the first. In the more recent James Bond films (Pierce Brosnan onwards) Bond has always had an Omega watch. Product Placement however discrete it may be. The camera may never have focused on it fully but in 'Die Another Day' it is a laser cutter and the watch is actually mentioned in 'Casino Royale" and is almost compared with competitive products: