"What? You haven't seen the new Rihanna video?" you say, already snatching the laptop from your friend's hands and typing in the keywords into YouTube. The look on your friend's face is that of horror, a look that is unmatched until the thing that you were dreading occurs on screen. The video loads and then a stupid yellow bar appears at the bottom of the video player and you have to watch a ridiculous advert for 30 seconds. 30 seconds you'll never get back. 30 seconds that you could have spent enjoying some serious (ahem) content 5 years ago.
Even after the video has loaded there can sometimes be a frankly irritating little yellow bar which once enough content has played a pop-up appears at the bottom of the video normally for something inane and because this pop-up interrupted your precious video you will have now decided you will never buy the product advertised...EVER.