In February the Apple App Store achieved something that many would not have thought possible 3 years before. They achieved 10,000,000,000 downloads from the app store.
It seems as if the Apple App Store is untouchable, figures are banded about from both sides of the iPhone/Android divide. Some say more people have iPhones, others say that a greater number of hansets are running Android rather than iOS. In a bid to be impartial I thought I would take my pick of the best and worst of Apps that are available from a brand, it could be a bank, it could be a popular clothing brand, or even a newspaper.
I thought about using both Android Apps and Apple Apps then changed my mind. Therefore, all the Apps I will reviewing are downloadable from the Apple App Store.
I have used the apps over the course of a week to see how they fit into my life and whether at the end of the week I will remove them. I will always be judging them on how good they are for the brand as well as the user. Do they put your favourite brand into a good light?