The Brand advert I would argue is what everyone in advertising wants to work on. It is no longer about a singular product, or a price tag thrown onto your wonderful piece of creative.
The brand ad is rarely entrenched in numbers and sometimes it is lacking in words too. Oh yes.
This is not an advert from Sainsburys promoting a buy 20 get 1 free case of Carlsberg.
This is like a fine bottle of Port from Fortnum & Masons. It doesn’t have the price on. It merely speaks to you. "I'm a bottle of smooth Port and you should want me". And most of the time you do.
This isn’t to say a price-led ad doesn’t take skill on behalf of the creative department or the strategists for that matter. (I would argue it takes more skill actually because one must sell, sell, sell a product whilst making it look pretty)
I do like a good brand ad though, enter blog post.