The Brand Advert

The Brand advert I would argue is what everyone in advertising wants to work on. It is no longer about a singular product, or a price tag thrown onto your wonderful piece of creative.

The brand ad is rarely entrenched in numbers and sometimes it is lacking in words too. Oh yes.

This is not an advert from Sainsburys promoting a buy 20 get 1 free case of Carlsberg.

No.

This is like a fine bottle of Port from Fortnum & Masons. It doesn’t have the price on. It merely speaks to you. "I'm a bottle of smooth Port and you should want me". And most of the time you do.

This isn’t to say a price-led ad doesn’t take skill on behalf of the creative department or the strategists for that matter. (I would argue it takes more skill actually because one must sell, sell, sell a product whilst making it look pretty)

I do like a good brand ad though, enter blog post.

Music Advertising, Advertising Music. It’s All The Same

In my previous entry I discussed the qualities that underlie the most recent John Lewis television advertising. One of the many facets that underpins the, now classic, Christmas John Lewis advertisement is the music.

Although another entry of mine was about sonic branding and the audio mnemonic, this blog is more about songs used within an advertisement rather than a jingle or the sound that represents a brand. Music is a bit of a passion of mine which is why the focus of a few of my posts may be musically driven. 

So having said that…

In the last few years music prominence in advertisements has really taken off, or at least I have begun to notice some common practices.

This last year has seen a number of brands 'collaborate' to create original music that is exclusively linked with a brand or product.

Middle England's Brand

One of my most recent blog posts (it was actually a while ago now, my apologies) was devoted to Honda.


I have chosen to do the same again but with another brand. A brand that keeps being mentioned not only in traditional press but in the trade press as well as online, a lot. So I thought I would go against my better judgement and jump on the bandwagon.


The brand is John Lewis.