Joining the Dots

Campaign Conscious has now become AdCogs. The reason for this is below...

Different agencies work on different aspects of the business, briefs get interpreted differently, people and agencies and clients have agendas (what do they want on their expense). All of this is at the expense of the person that matters most to the brand. The consumer.

As I have written about before, the easier it is to understand a brand, the more likely you will like that brand and more importantly remember the brand/product when it comes to that all important purchase decision. If a brand is constantly shouting at consumers with 4 or 5 different messages, each with a separate tone of voice and a different look and feel this is confusing and it doesn't work.

The Real Value of Social Media

This is going to be a proper Planning post. Sort of…

It saddens me every time I hear what something online is worth. 

I mean I know why this stuff exists. People investing time and money into these ventures want to see the return. They want to see that what they are doing is actually worthwhile. Whether their budget has been used effectively.

But to those that are a bit digitally savvy, they may know what is really going on.

Every week I see on my Twitter-stream or through Google Reader what a Facebook Fan is worth. (A simple Google search reveals that it is apparently between $3.50-$136) But how have they worked this out?

They may have used clever equations to work out the number of times an average person communicates with others, the average number of friends, the average number of times they like a brand and whether they agree/disagree that liking a brand on Facebook affects their purchase decision. But one massive problem I have with this is that there isn't an average company. Average brands don't exist.

Super Bowl XLVI - Bigger and Better?

Last year the Superbowl achieved fantastic ratings and some people, including me waxed lyrical about a number of the adverts (or if you're American, commercials) that were on offer.


This year I was frankly disappointed.


It was going to be difficult to live up to the expectations that people had about a Volkswagen 2 advert and the teaser didn't help in lowering people's expectations. (actual dogs barking the theme to Star Wars is genius), but the Superbowl ad itself was lacklustre.
The link between the dog and Star Wars, was tedious. It failed to engage me.
They (Deutsch, L.A. - the advertising agency) could have stopped filming the ad after the dog had got fit and become the new lighter, thinner, better looking car but they were clearly very insistent in getting their money's worth from Lucasfilm.