Approximately 4 weeks ago, Starbucks introduced what some saw as a ridiculous marketing idea. The purchaser’s name would now be asked and appear on their beverage of choice.
The rationale behind this is clear. It makes the Starbuck’s experience more personal and by approaching the more emotional side of people this should make the experience more enjoyable. Everyone wins…
However it allows Starbucks to have one of your most valuable possessions, your name.
Yes, they are not recording it on a huge database, merely on a cup of coffee but if you are willing to give your name up to a global powerhouse, to me, that seems like a pretty big deal.
This idea has been in place in America for a number of years where the staff are friendly and greeters are common-place in all high-street retailers, from coffee to clothes. There may be a few websites setup that show what happens when names have been misspelt on takeaway drinks but I imagine for the most part it has been rather successful.