Car manufacturers are one of the biggest spenders in the world of advertising. An average media spend of £10 million is spent on TV in the UK, this obviously fails to take into account advertising production and the creative side of the television work. The bigger the spend, the better idea you would think. But you would be wrong.
It seems that the greater the advertising
budget, the more bland the idea.
The majority of car advertisements tend to feature the rolling hills of the French Riviera, some snow-topped countryside somewhere in Scotland or a generic metropolis that could possibly feature some graffiti.
The majority of car advertisements tend to feature the rolling hills of the French Riviera, some snow-topped countryside somewhere in Scotland or a generic metropolis that could possibly feature some graffiti.
As a consumer watching these ads each car starts to look the
same driving in the same environment with normally the same finance offer.
